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I had planned to concentrate on doing my weekly blog post first thing this morning. Not to become diverted by any other chores. However, it is now two hours later, and I have not yet started on my noble intention.

Some Diversions

Checking up on Croquet Result

Against my better judgement, I took a sneak preview of my inbox. No, I would not open any emails, but I would just check in case there is something personal requiring an urgent response. My goodness me – here are the results from the Croquet Tournament I participated in on Sunday morning. I must just check in here quickly.

This competition takes place over four months – one session happening on the last Sunday morning of the month from June to September. It is crucial for me to take a sneak preview of how the 16 competitors fared in the 90 matches which have been played thus far. Results have come in for the three sessions that have now taken place.

How am I doing? Unfortunately, not too well! There seems to be an error here, so just a quick email to Judy to check she has added all the results correctly! And, a double check I have not misinterpreted her score table. I had better make a print out of this complicated score sheet.  It will make it easier for me to study these multiple recorded scores.

What does Ellen Want

Then I must just find out what this woman Ellen is all about. Her name caught my attention when I snatched a quick review of incoming emails. Yes, she had sent me 3 free PDF’s – instructions about how to become a better blogger. She is now telling me that if I read them, let her know which is the most useful to me, I will then get a free consultation worth $97! I am so tempted to go and skim them. But no, I will restrain myself.

The Phone now Interrupts

Now there is a phone call. “Can I come and fill in at a bridge game this afternoon,” queries the caller. “Sorry,” I respond, “I have a commitment with my granddaughter this afternoon.” “Oh,” says my inviter, “I was just phoning anybody because someone dropped out of the bridge game this morning.”

Now I am really distressed. What does she mean by ‘anybody?’ I always thought I was ‘somebody’ and now I am being told I am ‘anybody’. Do I need to respond to this unconscious derogatory judgement from my caller?   Maybe I will let it pass.

Back to Blogging

I have been exploring the blogging scene for the past six months. No great results. Nothing too bad, either. I am trying to master Facebook in order to grow my following and have roped in my daughter’s young administrative assistant, to teach me how to integrate the Social Media into my repertoire of skills. Whew! It is quite a journey.

Facebook Challenges

How do people just pick up these skills and this knowledge?   Is it by trial and error? For me, it is far from intuitive. If truth were told, it is quite a slog. But then, this is all part of my aspirational lifestyle. I cannot preach the story about taking on new challenges if I personally shirk those opportunities. As a result of this blogging venture, I now have not only a personal Facebook page but A Mind of Grace page on Facebook, as well.  According to my teacher, I need to update these pages every day with enticing material. I need to like a whole bunch of new people. I have to respond to comments. I must comment on the blogs of other contributors. I need to update my profile. I must check up what people in my niche are doing. And, I thought this was going to be fun!

And Instagram as Well!

Now, my teacher wants me to become Instagram enabled, as well. Is it not enough that I use WhatsApp, and Facebook, and Blog? “No,” she says, “You need to use Instagram. That is where you need to be.” To use Instagram, you need to upload pictures from your cellphone. Now, that is a new activity for me. I can upload pictures from my computer, but for this social medium, I need to send them from my cellphone to the computer.

Skills New and Old

While I learned to touch-type 60 years ago, and can probably do about 40 words a minute on the keyboard, on the tiny cellphone, I can only input about 10 words a minute. This is excruciatingly painful. It is one thing to practice my croquet shots in order to improve my game, but do I now have to practice inputting data on my cellphone with my two thumbs? I suppose that is something for me to practice when I am in the bank waiting for my number to be called!

This is what Keeps me Going

Looking on the bright side, something exciting happened at 9pm last night. When checking my emails, I learned that the experimental blog I sent to Thrive Global has been accepted. So there I saw my piece on the prestigious site which is run by Adrianna Huffington.

My mamma may not be impressed, and my dadda may not be impressed, but I was pretty excited with this news. This exhilaration was because having been featured on Thrive Global I was being offered the facility to link my post on WhatsApp to my multiple contacts. Now, that was going to be fun. While it is not so great transferring data from WhatsApp to the computer, the reverse procedure was sure worthwhile. And, all I had to do was to follow the instructions sent by Thrive Global which were detailed on my screen.

Sometimes I become Over-excited!

I think I may have overdone it as the link was sent to all and sundry. Yes, the life of a blogger is not lacking in incident. The disappointment of not growing my list as fast as I would like to. The knowledge that I have so much to learn and master to be a ‘successful’ blogger. I need to create sales funnels, free offers, and lessons, and do surveys. The list does not end.

Completion

But, I have now written my morning blog! I have my first piece up on a prestigious website. So I am off to see the physiotherapist for treatment of my upper arm. This is an injury that has kept me off the tennis court for the past month. But, I will be back playing tennis soon as long as I am up-to-date with my blogging time-table!

Intelligence Squared is considered the world’s leading forum for online debate and intelligent discussion.  This medium recently staged a lively discussion around the role that Facebook plays in influencing public opinion.    Two contriubtors spoke in favour of the motion “Is Facebook Damaging Society” and two people spoke against the it.

Let’s think about this topic

How much thought have you given to the role that Facebook is playing in influencing society today?   My belief is that the results of recent elections has demonstrated the powerful role played by this social medium in influencing public opinion

Writing in July 2019 my hunch is that the election of  Donald Trump as well as the Brexit vote, both of which took place in 2016, were heavily influenced by information gleaned from Facebook accounts.    Potential swing voters were identified by an analysis of personal information accumulated by a custom built app.   The information gleaned was passed on to those with the capacity to target the relevant individuals, thus influencing their voting behaviour.

The Good and the not so Good

Having just listened to this online debate hosted by Intelligence Squared I have become even more aware of the potential of Facebook’s power for both good and evil.   How do we control this monolith so that its capacity to educate, to stimulate business growth and to connect people can be encouraged?   Whilst malevolent information gathering can be controlled.    Some measures need to be established to prevent data accumulated from Facebook profiles being used to manipulate public opinion for the nefarious ends of malign forces.

Following Trump’s Election

The enquires necessitated by the election of the Trump presidency has established the need for some serious monitoring systems to guide the use of personal data.  Some changes have already been implemented.   Many thousands of employees have been taken on by Facebook to monitor every contribution made minute by minute on its site.   Enormous teams have been assembled to peruse every new post in a multiplicity of the world’s languages.   A team of 30 000 employees are checking every fresh contribution made on the Facebook site to ensure it obeys the implementation of new rules.  Mark Zuckerberg has been receptive to the backlash of public opinion and has agreed to play a major role in monitoring all postings.

Is an Ethical Code Possible?

I am asking myself whether it is possible to determine an ethical code around monitoring the 2.2 billion users of Facebook.    How can we possibly delineate criteria for judging items of potential erosion of values, or provocative interpretations?    Is it possible to find an ethics committee to agree on the criteria for what is and what is not moral and ethical?

The power of Facebook

Have you ever ruminated on the power and responsibilities of Mark Zuckerberg?  In the entire history of mankind, has there ever been an individual as powerful as this man?    The Emperors of the Holy Roman Empire, and the Kings of Colonial Constituencies were not able to spread information, garner opinions and influence the masses of people in the powerful manner in which Facebook can manipulate its followers today.

There are more Facebook users than there are Christians living in the World.   In fact in some sectors of society the term Facebook is used as a synonym for the Internet.

A Monitoring Board has been proposed

It seems that Zuckerberg and his Facebook acolytes have been made aware that a monitoring system is essential if public faith in their product is to be maintained.     Suggestions around creating a new board of 40 members to adjudicate published information has been mooted.   This board has been likened to the Supreme Court of Justice

Whether or not this analogy is realistic is doubtful.   The Supreme Court monitors the behaviour of 364 million people living in the USA.   Facebook will have to oversee the data of 2.2 billion people living in countries all around the world.

Positive Research Potential

There is a potential for scientific progress in the understanding of human motivation offered by the rich sets of data recorded by Facebook.  The masses of personal information collected could be a force for some exciting new types of research into human behaviour.   There is a growing body of research from a wide range of different disciplines like psychology, sociology and social anthropology which are now deriving useful information from social networks.  The potential of this wide range of opportunities is yet to be evaluated, but the prospect of enriching our understanding of human behaviour is exciting.   Data is a powerful new tool for the development of specialised scientific concepts within the field of the Social Sciences.

Let us hope that the tremendous potential of modern scientific techniques can be utilised for the betterment of society, rather than the blind manipulation of Facebook users.

To listen to the debate you can go here