What is Generation Theory?

American research and literature have been including references to Baby Boomers, Generation X, Generation Y and millennials for some time. Now the terms are starting to appear in the newspapers in South Africa. In the Cape Times of this morning, Wednesday 2nd October 2019, two articles suggest the public become aware of the influences underlying the habits, values and behaviours of the youngsters of today.

Mannheim’s Generation Theory regarding the influence of current events onyoung minds was brought to the consciousness of the West in the 1950’s.   He believes that significant events in the life of a young generation will be transformative as far as their values and lifestyle are concerned.

Boomer Generation

Thus the Boomer Generation, whose youth was dominated by the Second World War, has only known growing prosperity and a heightened standard of living. America witnessed tremendous economic growth in the decades following WW2. Increasing prosperity influenced the lifestyle of this generation. Children born during and shortly after WW2 were a generation who witnessed an age of growing consumption and wealth.

Millennials of Today

The present generation has been the first cohort to experience the move towards Minimalism. Vegan and vegetarian lifestyles are significant aspects of this new culture. They are eating patterns which help to preserve the resources of the earth while minimising CO2 emissions. The last couple of decades have witnessed the lowering of the standard of living from one generation to the next. This generation is the first one since WW2 in which children experience a lower standard of living than their parents.

Learning from Milennials

With this very brief introduction to Generational Theory, let us now examine “What millennials can teach us about office life!” They have shown us that you don’t need to be in the office from 9 – 5 to be effective. Workforces are becoming more versatile and flexible as technology allows one to conduct one’s business in cafes, trains and even during overseas vacations!

Many bloggers are grateful to be able to work from anywhere in the world. Travel does not challenge their regular flow of income.

Working from Home

When I hear about this concept of a continuous income, I recall reading Vance Packard many years ago. He predicted in the 1950s the introduction of Cottage Industry. Businesses being run from home, cutting out the need for travel and rental of office space. In those days, I remember thinking that sounded like a fanciful dream; however, today it is a reality.

The downside of being able to work from home wherever you may be, whatever the time, is there exists no downtime. Burnout, caused by the stress of being on call at all hours of the day, is a phenomenon of the past twenty odd years. Youngsters starting their careers are made aware of the necessity of time management. This has become an essential skill in order to include leisure and family time are not compromised and are part of the daily agenda.

The Millennials of today are aware of the dangers of being dominated by their careers and are making choices. They realise that the top salary may involve a sacrifice of their mental health and are choosing a lower salary which allows them a more flexible lifestyle

“Don’t let the old man in; Baby Boomers break the mould again.”

This is the title of the second article of this morning’s Cape Times describing changes in the business environment dictated by a generation of retiring boomers. Today retirement does not necessarily mean the end of the time when you earn some money. As Nelson Mandela said, “This is the second time I am retiring from retirement!”

Retirement Villages have become a popular way for boomers to spend their senior years. What is being advocated in this latest study is the potential for building new retirement villages. While most contemporary retirement developments have been built as sanctuaries for non-working people, changes will be needed in the next 20 years. Contemporary retirees are looking at lock-up-and-go lifestyles with facilities for maintaining an active and healthy lifestyle. This will require future facilities for seniors to conduct their life with high-speed internet facilities, exercise equipment and spaces to socialise and entertain.

Further suggestions for future developers of senior lifestyle facilities are offered. It is suggested that wheelchairs and nurses be kept discreetly in the background as residents sip their chardonnay on the patio!

My personal experience

The recent severe drought we experienced in Cape Town has ensured my generation is acutely aware of the potential of further water shortages in the future. We will never squander water in the way we have in the past. The idea of witnessing a dripping tap is an anathema. No longer do we wash our dishes more than once a day. We all cut down on the use of the washing machine. We know water is a precious commodity.

Today and the Senior Lifestyle

As senior citizens, we have the chance next week to acquaint ourselves with what we can do to save our planet from environmental pollution. Dynamic young women like Greta Thurnberg, who at the moment is favoured to win the Nobel Peace Prize, have made us aware of our responsibility to educate ourselves and others regarding the use of our natural resources. We must understand the impact our daily habits have on global warming. We may not be planning to visit America by yacht, rather than by flying, but we need to be controlling our waste and learning the art and science of recycling.

Let me suggest a good place to begin. A crucial online seminar is starting this month. I suggest you go to this link and sign up. I have confidence you will learn what needs to be done to save our planet from the irreversible damages of human ignorance and mal-practices.

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